Julia Gastwirth resume

Education

University of Maryland, Philip Merrill College of Journalism - Bachelor of Arts, Journalism & Psychology. Dual degree earned May 2021.

Salzburg Academy on Media & Global Change (Fellowship) - Collaborated with students and media professionals from around the world at a workshop focused on designing media infrastructures to renew trust, reimagine community engagement, and inspire new norms. Final Project Link.


Experience

Digital Marketing Coordinator / DLA Piper Law Firm

September 2021 - Present
  • Build and publish webpages for a multibillion-dollar global law firm using the Sitecore CMS
  • Create, schedule and share social media content via Sprinklr to the firm’s social platforms, which have a combined following of 350K+
  • Perform QA on thousands of web pages and event sites to ensure digital content adheres to firm digital, brand, and accessibility standards
  • Pull data reports in Google Analytics, Sprinklr, and Sprout Social and provide ad-hoc project assistance to the marketing leadership team to inform budgetary decisions
  • Prospect and coordinate scheduling of thought leaders for DLA Piper’s At the Intersection of Science and Law podcast, partnered with leading independent professional legal research company Chambers and Partners for 12 episodes – and counting
  • Updated process documentation and filmed tutorial videos for the purpose of training the newest member of our Digital Marketing team

Communications Coordinator / DLA Piper Law Firm

June 2021 - September 2021
  • Wrote and edited 50+ articles for the firm's internal communications channel as well as press releases and news briefs for the external site
  • Constructed 100+ award-winning nominations for attorneys to gain recognition in the legal community, promoting expertise and attracting new clients to the firm as a result
  • Spearheaded complex metrics reports about company media exposure with interpretations of year-over-year changes to guide future nominations-related decisions for our Communications Manager

Audience Engagement Marketer / Capital News Service

January 2021 - May 2021
  • Created informative, engaging social content to promote the work of 5+ CNS bureaus
  • Increased web traffic through 10,000+ impressions by developing and executing multi-step audience engagement plans for investigative and/or enterprise projects
  • Analyzed web and social metrics to understand how thousands of users interact with CNS content daily, and suggested promotion and publishing strategies supported by that data

Marketing and Communications Intern / DLA Piper Law Firm

June 2020 - December 2020

Staff Writer / The Campus Trainer

September 2019 - January 2020
  • Wrote stories for the online, student-run publication, focused primarily on topics related to health, nutrition, fitness, fashion, and beauty
  • Utilized educational background in journalism and psychology to provide readers with insights about themselves in an entertaining and easily-digestible format
  • Served as a copywriter to guarantee only stories that adhered to the highest journalistic standards were published

Staff Writer / Stories Beneath the Shell

September 2019 - January 2020
  • Pitched and researched potential news and/or lifestyle topics before collaborating with editors to write stories of interest to university students
  • Created complementary photo packages for stories by shooting with DSLRs
  • Maintained knowledge of campus, local, and national news to affirm the stories written were born from fresh, timely ideas

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